About

About Us

We build and grow lifestyle, sports and entertainment IP across global markets.

Beisheng Group develops and manages lifestyle, sports and entertainment IP supported by global strategy, product capabilities and cross-border partnerships. We operate across Asia-Pacific and North America, building brand assets designed for scale, cultural relevance and long-term commercial value.

What we are best at

Our Services

Brand & IP Development

Creating and managing lifestyle, sports and entertainment IP with long-term value.

Product Innovation

Developing consumer products across key lifestyle and sports categories.

Global Partnerships & Licensing

Expanding brands through strategic alliances and licensing platforms.

Market Expansion

Supporting cross-border growth through multi-market strategy and execution.

Supply Chain & Distribution

Connecting Asia-Pacific manufacturing with global retail and logistics networks.

Content & Community

Building digital storytelling and community ecosystems that strengthen brand engagement.

GLOBAL PRESENCE

Hong Kong / Global Headquarters
New York / North America Hub
Singapore (coming soon) / Southeast Asia Hub
London (coming soon) / Europe Hub
Shanghai (coming soon) / Greater China Strategy

Start Now